Since our research topic is all about
GREEN issues, I am thinking of injecting some fun, excitement and creativeness into our project to spice it up rather than having the usual boring typical project of educating people to actively utilize the 3 R’s- Reduce, reuse and recycle. Like giving out brochures containing long-winded information on why and how we should save the environment, blah blah blah…which translate into more yawns, yawns, yawns. BORING!
Issue/Problem/Product:
These days, many people ESPECIALLY the YOUNG are apathetic to the fact that the environment they live in is severely depleting each day. They are ignorant to the seriousness of the situation even when there are numerous campaigns abound to fight climate change. I am guilty to be one of them. Opps. Therefore, I propose that our project should be more relevant to people of our age and younger, to make it fun, intriguing and exciting so as to capture their attention and increase their awareness of climate change.
My main research idea is to introduce Club4Climate in Singapore. Club4Climate is the first eco nightclub in London that helps look after the environment. The most interesting and coolest part is that its dance-floor generates electricity. As long as clubbers stepped on it, electricity will be produced to power the entire building. In fact, the entire club is so eco-friendly that it also includes low flush toilets and automatic taps to ensure maximum water saving and even gives free entry for those who walked or cycled to the venue!
I found it an innovative idea as it not only allows people to enjoy their nightlife but to save the world at the same time.
You can check out Club4Climate at their website:

http://www.club4climate.com/
I believe if we introduce Club4Climate in Singapore, it will be easier to reach out to young Singaporeans about green issues as they make up the bulk of the population in the country’s booming night scene. The young may welcome the concept as it is hip, cool and fresh, things that they are looking out for. Moreover, with incentives like free entry to the club, they will be encouraged to walk or cycle instead of driving or cabbing there. By integrating eco-friendliness into part of their lifestyle, young Singaporeans will inadvertently exercise the 3 R’s without having to put much effort into educating them. Hence, it is a good topic to research on.
General research question:
So the question is, ‘Is it viable to introduce Club4Climate in Singapore?’
Problem statement:
The main objective of this study is to analyse whether young Singaporeans will be interested in having Club4Climate in Singapore and also to examine whether it will increase their awareness and interest in saving the earth.
Reason for an attitudinal survey:
Our target respondents for the survey will be Young Singaporeans as we will need to find out their attitudes towards Club4Climate. The survey will aid in solving the problem statement and from there, draw a conclusion whether it is viable to introduce this rather new concept to Singapore.
I think I can continue ranting on the benefits of my research topic but guess I’ll just end here and let you guys decide whether it will be a good research for our project. Do please consider! Whee! Bring you guys more cookies! Haha… =)